Just how often should you post on Pinterest? Unlike most other advice on the topic, we’re going to look at the actual evidence on posting frequency, including looking at what Pinterest themselves recommend. The answer may surprise you as it’s different to what most commentators would otherwise have you believe…

How do you get the most out of X as a small business? That’s what you’re about to find out, with 8 top ways to maximize your presence on the platform. Getting results on X, including attracting an authentic audience of followers, is a long-term play that requires perseverance, dedication and...

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…

In order to grow a business to any scale, using paid social media advertising is practically essential. But to make it work, an effective paid social strategy is essential. This post gives you the 5 steps you need for a successful paid social strategy, enabling you to master social advertising and transform your business with a profitable, scalable…

Repurposing old content is a great way to drive new traffic to your website or blog! But often it’s just knowing where to start… (Not only that, but most of us simply forget about all the great content we may have previously published that can be put to new and profitable use today!) So this post aims to get you thinking about all the…

Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographics. So a big factor is who you’re actually trying to get your marketing message in front of. Other factors include…

Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…