In this guide, we break down LinkedIn ad targeting options step by step, helping you navigate the platform’s powerful tools to ensure your ads hit the right audience. LinkedIn is the go-to platform for B2B marketing, giving businesses a unique chance to connect with a professional, decision-making audience. But how do you…

Lead magnets are essential for any digital marketer or business owner looking to grow their email list, and attract prospects and customers. In this post, we share over 100 ideas for lead magnets across multiple niches to inspire your own offerings. We also explore how to choose the right lead magnet for your…

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

What makes a good lead magnet, and avoids you wasting your time creating something that doesn’t perform, or worse, ends up attracting the wrong kind of prospects or damages your ability to build a positive relationship with them? Here are 7 key factors for creating a good (or even great) lead magnet that becomes an asset to your business for months or even years to come…

Here’s a full guide on how to create effective lead generation PPC campaigns across multiple platforms, including Google, Facebook, Instagram, LinkedIn and Twitter, along with info on how to improve your ROI so your campaigns are cost-effective and can scale. Your customers are everywhere so it pays to be in front of them on all the channels they frequent…

Here’s a full guide on how to create a webinar presentation, right from defining your objective and deciding how to deliver the webinar, through to having a polished and refined presentation you’re fully confident in and ready to deliver live. Discover how to create your...

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, Twitter and Pinterest…

How do you approach A/B testing in WordPress, whether for a standard website or blog, or for an ecommerce site using WooCommerce? This post has you covered, looking at what A/B testing is, how to easily double your results with split tests, and five top tools for conducting A/B tests on WordPress along with how to use them…