Is guest posting for backlinks an outdated technique that no longer works in practice? Or is it still effective today? One of the main reasons business owners and marketers pursue guest posting is for the potential SEO benefits. But what does Google have to say on the topic, and are there additional benefits that…

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

For those selling B2B, a LinkedIn ad campaign can be very powerful. This post gives you a simple to follow 10-step plan that shows you exactly how to create a paid ad on LinkedIn. Paid ads on LinkedIn can be more expensive than other platforms, at least at face value. But because of the quality of LinkedIn’s user base…

When looking to improve your conversion rates, A/B testing is one of the highest value, most reliable activities you can undertake. Yet surprisingly, few businesses do much if any testing, preferring to rely on their own (often inaccurate) assumptions. The good news is that, by following the information in this post, A/B testing is easy to…

Publishing videos onto YouTube? Then it’s essential to optimize your channel in order to maximize the results you achieve. But what does YouTube channel optimization actually involve? Let’s look at some of the strategies you can start putting into action today, to optimize your channel and help your videos rise to the top…

Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform. But how do you promote your business on Facebook? In this post, we look at how to approach it, from setting up your Page to using both organic and paid methods to…

There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…

Here are 11 of the best ways to repurpose YouTube videos and ramp up your results. By repurposing each video you publish, you multiply the benefits and maximize your results. These simple strategies show you how to use the video in different ways and put it in front of as many people as possible (you’ll even find out how to put those on auto-pilot!)...

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…