70+ Killer Ways to Repurpose Content Watch Overview

This post gives you over 70 different ways to repurpose content. Out of these:

• Some you will have heard of and are probably already doing
• Others you may have forgotten about, or meant to add into your content repurposing strategy at some point but have so far overlooked
• Others still may be brand new, and perhaps you'll be inspired to put them to the test

By regularly repurposing content and growing your visibility in other channels—an essential component of an effective organic content marketing strategy—you'll be reaching prospects and customers where they are rather than where you perhaps want them to be.

Why Repurpose Content?

If you’re solely publishing content through a blog, alongside some social sharing, you’re likely only reaching a fraction of the audience you otherwise could.

“Why is multi-channel marketing important? Because you need to be in all the places where your customers are searching for information and help them find it.”

Michael Brenner, Marketing Insider Group

Repurposing content means you multiply the benefits from an original piece of content, likely many times over.

Your original content acts as your seed content, from which other types of content grow.

While some adaptation is nearly always required—anything from extracting a snippet from the original content for sharing elsewhere, to adapting it into an entirely new format—it rarely takes anywhere near as long as it took to create the original.

It’s also an activity that can be easily delegated or outsourced to others, something that can be easily managed via a post-publication pipeline.

For maximum results from repurposing, the original content should be as evergreen as possible. In other words, avoid creating seed content that will seem both dated and irrelevant after just a few weeks.

Ideally it should still be generating traffic and leads for you a year or two from now, and often longer.

Recommended: How to Repurpose Existing Content the Right Way to Multiply Your Traffic

70+ Ways to Repurpose Content…

For most of the options listed here, to help inspire ideas, I have also suggested three types of content that you can repurpose into the type of content described.

This list is not meant to be exhaustive. You’ll spot a lot of overlap (which is, after all, the point), and will hopefully think of various other repurposing possibilities for your own content.

Repurposing on Your Website / Blog

Let’s start with the content platform you fully own and control—your website and blog.

1. Blog post

As you scroll through this list, you’ll come to see that the most oft-quoted type of content that can be repurposed into another type of content is exactly this… a blog post.

That’s why I personally use blog posts as my seed content, the source of nearly all my content repurposing.

And each time I repurpose a blog post, I often see ways in which that original blog post can be improved, building its value for visitors and improving rankings.

But that doesn’t mean you have to use a blog-first approach.

You may for example have a podcast that instead acts as your seed content, including repurposing each episode as a blog post.

Or perhaps an old ebook...

What else can you repurpose into a blog post?

• Webinar
• Video tutorial
• Whitepaper

Related:

• How Long Should a Blog Post Be?
• 11 Top Ways to Repurpose YouTube Videos

2. Case study

Repurpose internal data and customer testimonials as case studies that can be used as part of your marketing materials.

You will (hopefully) receive positive feedback from customers on a regular basis that you can then use as testimonials.

By following up with such customers, you’ll be able to turn a proportion of those into case studies for your business.

At the very least, your customer support team should be trained to identify positive customer feedback that can be used as potential testimonials.

From there, develop a follow-up process that provides opportunities to these customers to help develop that feedback into a case study, potentially rewarding them in some way for their time and cooperation.

What can you repurpose into a case study?

• Internal research
• A customer testimonial
• Customer feedback or survey responses

3. RSS feed

Your blog likely already repurposes your blog posts into an RSS feed that can then be used for other purposes, including creating additional content elsewhere automatically.

RSS feeds can for example be submitted to RSS submission sites to help attract additional traffic and other benefits.

Information on how to identify your RSS feed can be found here.

Other content platforms provide RSS feeds you can use in the same way, including Medium and YouTube.

What is already repurposed for you into an RSS feed?

• Blog posts (on WordPress)
• Medium content
• YouTube Channel

4. Customer FAQs

You’ll likely be all-too-familiar with the questions your prospects and customers tend to regularly ask.

If you haven’t already done so, create a section of your website dedicated to these FAQs that they can then peruse before even contacting you.

As an example here’s one from Airbnb:

Some other examples of FAQ pages done well can be seen here.

For creating these FAQs, you’ll likely find you have existing content that can be repurposed as answers, such as blog posts and answers to common questions for your niche on Quora.

What can you repurpose as customer FAQs?

• Blog posts
• Quora answers
• Responses to blog comments

5. Customer support response

Once you have an FAQ section on your website, the same answers can then be repurposed as copy-paste-adapt answers by your support team responding to email inquiries.

You can use the same content as reference material for support phone calls, or even sales calls.

What can you repurpose as a customer support response?

• Customer FAQ
• Quora answer
• Autoresponder message

6. Ebook

Ebooks are powerful tools for lead generation, growing authority and credibility, and generally raising the profile of your business.

Once you have one, developing it as a Kindle book for Amazon puts your business on one of the biggest content platforms in the world—and one of the biggest search engines.

“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.”

Eric Schmidt, Google

Longer blog posts are ideal for repurposing into short-form ebooks.

Create longer ebooks of say 20,000+ words by repurposing a number of related posts, with each post potentially forming a new chapter.

To make the most of repurposing, it helps to plan ahead:

• Decide on the topic of an ebook that would be useful to customers in your niche.
• Break it down into a dozen or so chapter headings.
• Use a content calendar to plan content for your blog, where different posts on the blog correspond to each of these chapters.
• Once the relevant blog posts have been created and published, create the ebook by simply compiling them together.

What can you repurpose into an ebook?

• Blog posts
• Podcast episodes
• Whitepaper

Repurpose for Lead Generation and Nurturing

Of course, one of the main reasons for repurposing content and publishing content across the web is to attract leads.

For that purpose alone, it can serve as a powerhouse of business growth:

• Research indicates content marketing produces 3x more leads than outbound marketing, while costing 62% less.
• Another study found that content marketing is 6x more effective than traditional marketing for both generating leads and converting those leads into customers.

Speaking of which, how does content help convert leads into customers?

Through sharing information that helps build the relationship you have with them.

So again, repurposing content is vital here too.

And, in case you’re wondering, email marketing isn’t going anywhere. 80% of marketers reported that email engagement has been increasing.

7. High-relevance opt-in offer

Your blog is of course ideally suited for lead generation.

It’s a platform you fully control, you can experiment with a variety of approaches to maximize the number of visitors you convert into leads, and you have full access to all the stats.

One of the best ways to do this is by making a high-relevance opt-in offer to the visitor.

In other words, you already know exactly what the visitor is interested in when they visit a particular blog post.

So what additional content can you create and offer them that’s highly relevant to the page they’re on that encourages them to opt-in to your list?

You may already have existing content that can be simply repurposed in this way and used as a lead magnet.

Or you can create some that can then be repurposed elsewhere too.

For example, you may have already repurposed the blog post as some video content (see below) that can then be used back on the blog as a high-relevance opt-in offer for the post.

The same lead magnet can be used within other content too, such as a story on Medium or a LinkedIn article.

What can you repurpose into a high-relevance opt-in offer?

• Internal research
• Blog post
• Video content

8. Whitepaper/guide/report

Another type of lead magnet is a whitepaper, guide or report.

This can be used as a lead magnet in return for the visitor's email address, or simply offered on your website via a direct link as additional content for the visitor.

Usually these will be in PDF format, and can be published on other sites too such as Scribd to reach new audiences and grow your visibility.

It’s likely you already have some content that could be repurposed as a whitepaper, guide or report.

Relatively long, in depth blog posts for example are ideal.

When developed as a PDF download, it can even be offered back on the original blog post for visitors who want to save the information for later.

What can you repurpose into a whitepaper/guide/report?

• Blog post
• Video content
• Internal research

9. Autoresponder message

Regularly communicating with those on your list is of course vital for building your relationship with prospects, growing trust, and converting leads into customers.

One of the easiest ways is through email autoresponder, with a set of messages that go out over time to people joining your list.

(See our review of some of the best email campaign services available for small businesses).

Of course, people on your list won’t have read every blog post, watched every video or otherwise consumed all the content you’ve created that would otherwise be of value to them.

So put that content to good use.

Use it as the basis of autoresponder messages that then go out on autopilot to your list.

However, be sure to regularly review such content—ideally every 3-6 months—to ensure it doesn’t become outdated or stops properly reflecting your business.

What can you repurpose into an autoresponder message?

• Blog post
• Video content
• Quora answer

10. Email newsletter

As well as autoresponder messages, content can be repurposed for more immediate communication too.

Email newsletters are powerful relationship-building tools, used to grow open rates and increase your ROI from email marketing as a whole.

That’s exactly what I do with mine, repurposing a blog post as part of the newsletter alongside other content such as industry news.

What can you repurpose into an email newsletter?

• Blog post
• Video content
• Book

11. Email course

A set of emails can themselves become a lead magnet you can use to grow your list, such as in the form of an email course.

Or you can use an email course to help nurture leads on your list, educating them alongside letting them know about how your products or services can help.

For example, I help educate leads on my list via an eSeries that teaches them how to master blogging for business purposes, knowing the huge value that will deliver for their businesses when they do so.

Leads receive a weekly email that covers one of my top strategies to multiply their results from blogging for rapid traffic, lead and sales growth.

Currently the content for the eSeries is original—it's created it fresh rather than repurposed it from existing content—but in due course, this in itself will be repurposed into other forms, and then used to add additional value back into the eSeries.

What can you repurpose as an email course?

• Blog posts
• Ebook
• Video tutorial

Repurpose as Images / Graphics

12. Infographic

Infographics are one of the most engaging forms of media available.

For one, they attract three times more likes and shares on social media than other forms of content.

More than half of marketers for both B2B and B2C businesses use infographics in their marketing.

I’ve previously covered how to easily create infographics online without needing to download any software. With all the tools now available, it’s literally something anyone can take advantage of, even if you don’t have design skills.

A common misconception is that infographics have to be full of data and statistics, with illustrative graphs and pie charts. They don’t.

In fact, the average blog post can be repurposed into an infographic.

Here’s an example from Canva—it shows zero statistics, has no pie charts or graphs, and simply summarizes a seven-step process that could have easily come from an existing blog post.

Once created, here's a list of sites that accept infographics submissions.

What can you repurpose as an infographic?

• Blog post
• Internal research
• Quora answer

13. Gifographic

A gifographic is simply an infographic in the form of an animated gif.

The same principles discussed above for infographics apply here too.

Here’s an example:

What can you repurpose as a gifographic? Same as Infographic above.

Repurpose on Forums / Q&A

14. Reddit post

Often referred to as the ‘front page of the internet’, Reddit is one of the largest forum-type websites in the world, with more than a million ‘subreddits’—essentially, community areas—that cover a wide variety of topics.

Alexa, which used to rank websites according to relative traffic levels, used to rank it in the top 20 most popular sites in the world, and it came in at #7 in the US.

While not quite up there with Facebook, that put it ahead of Instagram and way ahead of Twitter.

However, you can’t just sign up, start repurposing content and link back to your site or you may find it backfires on you.

There not the space here to go into details, but we have another post that tells you how businesses can market successfully on the platform.

When approached in the right way, what can you repurpose as a Reddit post?

• Blog post
• Quora answer
• Customer support response

15. Quora answer

Quora is a Q&A platform that incorporates some elements of social media, such as followers and likes (upvotes).

Around 60% of their traffic comes from search, so contributing answers puts you not just in front of Quora users themselves, but also additional listings on Google and other search engines.

I’ve covered using Quora for marketing previously so I won’t repeat that info here, other than to say that in terms of content repurposing, it’s an easy one to take advantage of.

It can literally take just a few minutes to repurpose a blog post into an answer for a relevant question.

What can you repurpose as a Quora answer?

• Blog post
• Customer FAQ answer
• Video tutorial

16. Forum post

Forums are often overlooked by those solely focusing on the major social media platforms. Yet they continue to deliver high quality traffic for people who use them in the right way.

Popular forum-type websites are available on all manner of topics, attracting people in your marketplace.

And they’re ideal for repurposing, often enabling you to copy and paste content, with perhaps some minor modifications, from other platforms. People are there to learn.

In fact, forums were one of the first methods I used to drive traffic to my first commercial website and get sales.

Find forums in your niche by simply searching on Google for ‘vbulletin’ followed by one of the main keywords for your niche.

The forum may have its own dedicated site, or you may find a topic area within a much larger forum website.

Wikipedia also maintains a list of popular forums.

Do some research, find one or two forums you can contribute to, and check in regularly looking for opportunities to assist others and add value.

What can you repurpose as a forum post? Same as Reddit post above.

17. Blog comment

First, how does leaving comments on other blogs help you?

In terms of direct SEO benefit, it won’t.

But, with the right approach, it can drive traffic and leads for your business.

Neil Patel ran an experiment where he proved that:

• Responding to comments on guest blog posts he’d written generated leads as well as traffic—otherwise he got traffic, but no leads.
• Leaving comments on related industry blogs proved effective for driving traffic, and for increasing authority, credibility and name recognition.
• Leaving longer, thoughtful comments generated the most response—short and sweet comments of just a few words (like ‘Love this post ;)’) had negligible effect.

He also found that the earlier he responded to a blog post by leaving a comment, the more traffic it generated.

And even if the traffic doesn’t generate leads immediately, you can potentially use remarketing ads (including on search) in the days that follow to help convert that traffic via opt-in offers.

So where does repurposing come in?

Within your industry, you’ll find that posts published on other blogs have some relevance to content you’ve previously published.

For example, you may have insights, additional data or experience that can add value to the post.

So add a suitable comment, repurposing that information, and linking back to the post for more info. Do this either via your name or potentially via a direct link within the comment.

What can you repurpose as a blog comment?

• Blog post
• Quora answer
• Social post

Repurpose as Courses / Tutorials

18. Video tutorial

This is a relatively easy one.

Many blog posts—and other types of content—are ‘how to’-type content pieces, or otherwise written to teach readers something.

For example, this post is effectively teaching you how to repurpose content in multiple ways.

The same information can easily be repurposed into video form:

• Perhaps additionally repurpose the same content into a presentation (see below for more info on doing that!), giving you additional reach with the same content.
• If it relates to say, doing something online or using some software, use a screenshare-type tutorial to guide the viewer, basing the material on the original post.
• For a practical, offline topic—such as how to make or fix something—record a direct video using your smartphone.

See my previous post on how to make video content, including additional ideas and the various software tools available to help.

What can you repurpose as a video tutorial?

• Blog post
• Customer FAQs
• Customer support response

19. Udemy course

Udemy is a large content platform that provides online courses for their audience.

People can freely contribute material to the site, creating courses they can enjoy revenue share from, or provide for free.

By repurposing content as a Udemy course, you can not only attract an additional revenue source from the site directly, but also get your information in front of a huge audience you wouldn’t otherwise reach.

What can you repurpose as a Udemy course?

• Blog posts
• Book
• Video (series)

Udemy is one of the best known online teaching platforms, but there are other similar platforms well worth exploring too, including the following three sites:

20. Teachable

What can you repurpose as content for Teachable.com? As for Udemy course above.

21. Guides.co

What can you repurpose as content for Guides.co? As for Udemy course above.

22. Skillshare

What can you repurpose as content for Skillshare? As for Udemy course above.

Repurpose Content Offline

23. Book (printed)

Becoming an author gives you an immediate lift in authority and credibility, and opens doors that wouldn’t otherwise open.

And a printed book does it in a way that an ebook—already discussed above—can’t do alone.

“Since publishing, my world has become a lot bigger really quickly. I’m reaching people who I didn’t think I could reach, and that’s allowed me to be much more selective about who I work with. Lately, I’ve actually slowed down on the speaking and media because I can’t handle all the business—I don’t know what to do with all the phone calls.”
Doug Brackmann, author of Driven (quoted on Scribe)

A printed book can be one of the most powerful tools in your marketing arsenal.

Yet the process of creating one is little different to creating an ebook—see the ebook section above for how to strategically create your book through content repurposing.

What can you repurpose as a printed book?

• Blog posts
• Ebook
• Email course

24. Contributory chapter to a book

You don’t even have to write the whole book to get the benefit.

You can also co-create one with multiple others, contributing a chapter to a book on a particular topic, and thereby claiming authorship status.

Some industries offer this type of opportunity—usually in return for a fee—to co-create a book alongside an existing influencer or authority figure, raising your own authority and credibility in the process.

You may also receive a direct invitation to do so, partnering with other authors under the leadership of a managing editor.

Or you may decide to initiate such a project yourself, partnering with leadership figures in your industry—perhaps those you already know through networking—and publishing a book for mutual benefit.

What can you repurpose as a contributory chapter to a book?

• Blog post
• Whitepaper/guide/report
• Udemy course

25. Printed publication

Consider repurposing content for printed publications—such as an offline newsletter or magazine.

SmartBlogger has a great post on how to get paid to write for magazines.

While they will mostly require original content, that does not preclude repurposing content you may have already created, as long as it’s been rewritten to a sufficient level.

What can you repurpose as part of a printed publication?

• Blog post
• Autoresponder message
• Ebook (chapter)

26. Live event

What content can you repurpose as a live event?

Just as one example, a workshop or weekend seminar can be easily created by effectively repurposing content from a book, series of blog posts, or a course you already have on Udemy.

In fact, this is done all the time.

Even though you may cover much of the same material as in a book for example, you can:

• Go into further depth on certain subjects.
• Present the information in a way that’s more helpful for a live audience.
• Provide additional insights and inspiration that’s only possible in a live environment.

And of course people get additional benefits from:

• Seeing the information presented visually.
• Listening to and interacting with the presenter or content creator.
• Learning alongside others.
• Networking opportunities.

What can you repurpose as a live event?

• Book
• Blog posts
• Udemy course

Repurpose as Video Content

See our related posts on:

• Private Video Hosting Platforms for Business
• How to Make Video Content

27. Videographic

What’s a videographic? Think infographic or gifographic (see sections on these above), but presented in video form.

There are software tools that help you do just that such as Biteable—here’s one of the videographic templates they have available.

What can you repurpose as a videographic?

• Infographic
• Gifographic
• Blog post

28. Live streaming video

Live video is now a popular and powerful way to connect with your audience across most of the major social media platforms, including:

• Facebook
• Instagram
• LinkedIn
• Twitter
• YouTube

Hootsuite provide a useful overview of how to approach live video on each of these platforms, including potential ways to stream to more than one at the same time.

“Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular… Social media live streaming is dynamic, authentic and engaging... The best part is that you don’t need any special equipment or tools to tap into the world of self-broadcasting.”
—Stacey McLachlan, writing on Hootsuite.

Through live video, you can repurpose your existing content and deliver a range of additional benefits.

And of course, afterwards you can repurpose that video for publication elsewhere.

What can you repurpose as live streaming video?

• Blog post
• Teleseminar
• Live event

29. Video podcast

Podcasts of course aren’t restricted to just audio form, many broadcast in video form too.

Video podcasts have been supported by Spotify since July 2020, making the format increasingly mainstream.

A good proportion of podcasters already record in video anyway—Joe Rogan and Lewis Howes to name just a couple—and distribute the video through YouTube.

The audio is then stripped out and used for the more traditional audio podcast form.

Even popular YouTubers have launched podcasts, distributing them through dedicated YouTube channels.

In other words, video podcasts are here to stay, and are growing.

What can you repurpose as a video podcast?

• Blog post
• Book (chapter)
• SlideShare presentation

30. Webinar

Webinars are powerful marketing tools, offering a way to connect with your audience by providing an educational, informative experience.

Approached in the right way, they offer a high level of value for the end user, a memorable, sometimes life-changing experience, and can be highly profitable.

Even better, existing content can be repurposed as a webinar, enabling you to multiply its value, potentially several fold.

Popular webinar platforms include:

• Livestorm
• GoToWebinar

• WebinarJam
• Zoom—here's how to set up a webinar on the platform:

What can you repurpose as a webinar?

• Video tutorial
• Whitepaper/guide/report
• Email course

Repurpose as Audio Content

31. Teleseminar

Although nowhere near as popular or submersive an experience, a teleseminar is very similar to a webinar, but without the visuals.

Participants typically connect via a telephone number, listen to an auditory presentation, and potentially interact directly with the presenter if unmuted and enabled to do so.

Teleseminar providers include:

• Instant Teleseminar
• OnConference

What can you repurpose as a teleseminar?

• Book
• Webinar
• Podcast episode

32. Audio podcast

We’ve already covered video podcasts.

An audio podcast is the more traditional form, a purely auditory experience.

Their rise in popularity shows no signs of abating, with Spotify tripling the number of podcasts they offer in the space of just 12 months, in so doing attracting:

• 24% more subscribers
• A 29% increase in advertising revenue.

Platforms to recording and publishing your own podcast include:

• Podomatic
• Podbean
• Anchor.fm

What can you repurpose as an audio podcast?

• Video podcast
• Blog post
• Webinar

33. Be interviewed

You don’t have to create and publish your own podcast to take advantage of the rise in podcasting popularity.

You can instead become a guest for existing podcasters to interview.

Becoming an author of a printed book (see above) helps enormously with attracting such opportunities because of the authority and credibility it automatically confers, both for the podcaster and for their audience.

There are even services now available that act as a kind of matchmaking service between podcast publishers and potential guests. Here are a couple of them:

• PodcastGuests.com
• MatchMaker.fm

What can you repurpose as interviewee content?

• Book
• Webinar
• Whitepaper/guide/report

Repurpose as Presentation / Slideshow

34. SlideShare presentation

SlideShare attracts tens of millions of visitors a month, and is one of the top few hundred websites in the world.

By creating content for the platform, you:

• Get exposure on SlideShare itself.
• Attract rankings on Google for your presentation.
• Can embed your presentations elsewhere, increasing engagement and other marketing metrics.
• Can use presentations as the basis of videos which can then be used for visibility on YouTube, for content on social media, and additional benefits elsewhere.

I’ve gone into much more detail on how to use SlideShare for marketing in a previous post, including how to successfully repurpose existing content into an effective presentation for the platform.

What can you repurpose as a SlideShare presentation:

• Blog post (see how here)
• Video tutorial
• Webinar (you may have already created a slideshow for the webinar presentation).

Once done, you can then potentially further repurpose your SlideShare presentation as content on the following platforms too...

35. Scribd

36. AuthorStream

37. Speaker Deck

38. SlideServe

Repurpose as Social Media Posts

Of course, the content you create should also be distributed across your social media channels in order to:

• Connect with your audience.
• Build the relationship.
• Attract traffic back to your website.
• Grow your credibility, authority and influence.

While not exhaustive, some of the main types of social media posts are covered here.

For many of them, you should aim to share your content more than once.

A blog post, for example, has value well beyond its initial publication date, and can provide useful material for your social media audiences for several months afterwards, if not longer.

The same goes for other types of content.

39. Tweet

Short, succinct and to the point. Most types of content will lend itself well to being shared on Twitter, and in multiple ways too.

For example, this post could be broken down into multiple Tweets, each sharing a different way to repurpose content.

Tweets don’t always have to link back somewhere either. Simply Tweet some information of value for your audience, or use repurposed content to help engage others in conversation.

Related: the more followers you have, the more reach and engagement your Tweets will attract—see our post on how to grow Twitter followers.

What can you repurpose as a Tweet?

• Blog post—key quotes/statistics
• Infographic
• Quora answer

40. Facebook Page post

There are three main ways to post on Facebook. The first is via the Facebook Page for your business.

Although organic reach on Facebook is a fraction of what it used to be, it’s still important to keep your feed fresh and updated.

Regularly sharing your own content, both original and repurposed, is one way to do it.

What can you repurpose as a post to your Facebook Page?

• Blog post
• Live event—for example, a still shot with accompanying text
• Infographic

41. Facebook personal post

For some types of businesses, sharing content through their personal profile on Facebook may also be appropriate.

However, it’s important to be aware of who your audience is, whether your content is appropriate for them, and the type of engagement you may attract as a result.

What can you repurpose as a Facebook post on your personal timeline?

• Video tutorial
• Blog post
• Live event—for example, short personalized video from the event

42. Facebook Group post

You may be a member of various Facebook Groups you could add value to by sharing your content with them.

However, it’s important to be aware of the rules of the group, the type of content that’s appropriate for sharing, and the outcome you’re looking for.

Not all groups are going to appreciate you sharing your latest blog post or video.

However, it might instead be appropriate to summarize such information to add value and build relationships with others, and perhaps spark some meaningful and perhaps valuable conversations with others.

What can you repurpose as a post to a Facebook Group?

• Blog post
• Video tutorial
• SlideShare presentation

43. Instagram post

Many marketers prefer Instagram over Facebook for the increased engagement levels you can attract on the platform.

But for marketers and business owners, it can prove a little bewildering in terms of how to use it effectively.

SocialMediaExaminer has a useful article that helps, outlining ways to share links on Instagram.

What can you repurpose as a post on Instagram?

• Blog post
• Live event—for example, short videos, photo stills
• Tweet

44. LinkedIn Company Page post

As with Facebook, you can post on LinkedIn via a page linked to your business (your Company Page), a post on your personal profile, or via a Group.

However, LinkedIn is regarded as a digital form of networking, and posts tend to attract more engagement when coming from individuals rather than seemingly faceless corporate entities.

So, while you certainly want to repurpose content as posts on your Company Page—such as sharing blog posts and videos—do so from your personal profile, and then share it to your Company Page.

Alternatively, post to your Company Page, but then share it to your network as an individual.

What can you repurpose as a post on your LinkedIn Company Page?

• Facebook post
• Blog post
• Video tutorial

45. LinkedIn personal post

Unlike Facebook (at least, for most businesses), repurposing content as posts on LinkedIn should be done primarily through your personal, individual profile.

As mentioned above, that’s how you’ll attract the most engagement—people are looking to network with other individuals just like you.

What can you repurpose as a post on your personal LinkedIn feed?

• LinkedIn article
• SlideShare presentation
• Quora answer

46. LinkedIn Group post

If your content is on-topic within the LinkedIn Group, it’s generally fine to repurpose it by sharing it within the group. Just check any group rules first.

Some groups are also more active and worthwhile than others, so experiment and test out the type of engagement you can attract.

What can you repurpose as a LinkedIn Group post?

• Facebook Page post
• Blog post
• SlideShare presentation

47. Pinterest post

Many types of content are ideal for sharing on Pinterest, yet the network is often overlooked by many marketers.

Pinterest is growing rapidly, and now has over 450 million monthly active users, more than Twitter and Snapchat combined.

Pinterest users are also:

• Ready to take action
• Affluent
• Three times more likely to click through to a product or service than any other social media platform

And two thirds of them go to Pinterest to find an idea, product or service they can trust.

What’s not to love?

For more info, see our beginner's guide on using Pinterest for marketing.

What can you repurpose as a Pinterest post?

• Blog post—a suitable image from the post
• Infographic
• Video content

48. Pinterest board

As well as individual posts, you can also create a Pinterest board that repurposes a particular type of content.

For example, if you've created a SlideShare, try posting slides from the presentation as individual pins on the board.

Or for a blog post, you may have—or can create—different images from the post to add to a board focusing on your post.

You can even contribute content to Pinterest group boards, which can generate a lot more traffic if you’re just getting started on Pinterest.

As an example, here’s a list of several generic group boards that bloggers can contribute content to, including the one above.

However, best results will come from contributing to boards with more direct relevance to the audience you’re trying to reach.

What can you repurpose as a Pinterest board?

• Blog post—create a board reflecting the images from the post
• SlideShare presentation—use different slides from the presentation
• Live event

Republishing Articles

49. Medium article

I’ve previously covered how to blog on Medium, and indeed, why you should.

It’s now one of the top content platforms to which you should be regularly repurposing your content, growing an audience, and even earning direct revenue from the platform itself.

You can create and contribute to your own Publication, or contribute to Publications run by others already have sizable audiences.

What can you repurpose as a Medium article?

• Blog post
• LinkedIn article
• Guest post

50. Guest post

An obvious choice for repurposing blog posts—rewrite to make it original, and publish as a guest post on other blogs, putting you in front of an often significant audience you wouldn’t otherwise reach.

Your content will likely stay in place for years, providing one or more backlinks, traffic, and enhanced credibility and authority.

The only drawback is that it can take a lot of time locating and then reaching out to suitable blogs to contribute to, trying to get a response.

Various sites have already done the research and provide a list of potential blogs, such as this one.

However, you’ll still need to comb through the list to find those relevant to your own industry, and check their current guidelines and policies.

In addition, you’ll likely need to do your own research to find potential blogs to contribute to. This post has a number of search strings to use on Google.

What can you repurpose as a guest post?

• Blog post
• Book (chapter)
• Quora answer

51. LinkedIn article

I’ve already mentioned posting to LinkedIn. You can also publish full articles on the platform.

If you want to know how, here’s a full guide, including all the benefits you get from doing so, such as:

• Lead generation.
• Increased search engine visibility.
• Growing numbers of connections and followers.

What can you repurpose as a LinkedIn article?

• Blog post
• Medium article
• Video tutorial

52. BizSugar

BizSugar is a site run by a team in Florida that you can submit articles to on small business topics.

It operates a little bit like a social media site, with other BizSugar users upvoting your content and thereby increasing its visibility on the platform. Users can also add comments.

However, you don’t submit the full article, but the title, description and link. It’s then published on the site, giving you a link back and potentially attracting some traffic.

In addition to articles, content such as videos can also be submitted to the site.

If you’re trying to reach small business owners, it’s probably worth adding to your content distribution list.

What can you repurpose as an article submission on BizSugar?

• Blog post
• Medium article
• LinkedIn article

53. Triberr

Triberr is a membership website (with both free and paid options) that operates as a kind of support network for bloggers. You join tribes and help promote each other’s content.

BloggingWizard provides multiple tips from top Triberr users on how to use the platform effectively.

What can you repurpose as content on Triberr?

• Blog post
• Medium article
• LinkedIn article

54. GrowthHackers

GrowthHackers publishes articles relevant to fast-growing businesses, including topics on ‘growth hacking’, marketing, user acquisition, engagement, product launches, and anything else that relates to driving growth.

You don’t submit the article itself, but the title, a description, and the link to the article.

GrowthHacker users can then upvote, comment on and share the article. As you’d expect, content attracting the most engagement will also attract more visibility on the site.

What can you repurpose as content on Growth Hackers?

• Blog post
• Medium article
• LinkedIn article

55. Business 2 Community

Business2Community is one of the top 10,000 most popular sites in the world (Alexa) and growing.

It’s a content platform that publishes user-contributed articles on a wide range of categories and topic areas including:

• Digital and Social
• Sales and Marketing
• Business and Finance
• Life and Entertainment
• Tech and Gadgets

They also syndicate content to Yahoo! News, Bing News and Google News.

You can submit articles of 300 words or more, which may include infographics, videos and relevant links.

To contribute to the site, you need to apply, which includes providing them with writing samples.

Once accepted however, you do need to contribute regularly or you may find you need to reapply.

What can you repurpose as content on Business 2 Community? As for Growth Hackers above.

56. Hacker News

Hacker News is “a social news website focusing on computer science and entrepreneurship”—according to their guidelines, “anything that gratifies one’s intellectual curiosity”.

However, it does operate a little differently to other sites—its culture is similar in some ways to Reddit (see above).

While it’s “okay to post your own stuff occasionally, … the primary use of the site should be for curiosity”. It shouldn’t be used purely for self-promotion.

Essentially, you post a link, which other users can then upvote and comment on. If you examine the comments, posts generally attract meaningful conversations.

So if you have some content that may spark curiosity and conversation and is on-topic, it may get some decent exposure here, provided you’re also contributing in other ways too.

What can you repurpose as content on Hacker News? As for Growth Hackers above.

57. Social Media Today

SocialMediaToday covers anything related to social media, including social marketing, digital strategy and content marketing.

At the time of writing, they’re “not currently accepting any new contributor applications”.

However, they are likely to reopen this at some point and it’s certainly worth keeping an eye on if you publish relevant content. They do after all have a prominent ‘Write for us’ link on their site.

They have also previously accepted potential submissions via RSS feed.

What can you repurpose as content on Social Media Today? As for Growth Hackers above.

58. Tumblr post

Tumblr is a microblogging and social networking website, currently owned by Automattic (who also own Wordpress, WooCommerce and other properties).

Users can follow each other, and what they post on their blogs will appear in your feed.

It’s hugely popular, with tens billions of posts so far published on the platform. The demographic is mostly American and mostly under 25.

Crello has a great post on how get started on Tumblr, including using it successfully for business purposes.

What can you repurpose as a post on Tumblr?

• Blog post
• Infographic
• Video content

59. Facebook Instant Articles

As with LinkedIn articles, Facebook also provides publishers with a way to publish longer content on the platform.

In doing so, you can attract 52% more views for your content than you would if you posted a normal web link.

There’s also the option to monetize the content by sharing revenue for ads shown within your content.

However, for most businesses they would monetize it more effectively by using the content to drive their own lead generation.

You can do this via their Email Newsletter Sign-Up Unit that can be integrated into your Instant Articles.

It also need not take any time to publish on the platform—articles can be published automatically via plugins, via a specially-formatted RSS feed or via their API.

Buffer have a good walkthrough of how to get started with Instant Articles.

What can you repurpose as an Instant Article on Facebook?

• Blog post
• Medium article
• Book (chapter)

60. Updating old blog posts

Just as businesses tend to favor new customer acquisition over monetizing existing customers more effectively, they also predominantly focus on new content creation rather than dormant value lying in existing content.

Of course, those who strategically pursue content repurposing have seen the light—and updating old blog posts is a prime example.

It’s highly effective too, often pushing once-popular posts back up the search rankings and reenergizing the traffic levels it used to attract.

“51% of companies say updating old content has proven the most efficient tactic implemented”.

SEMrush (source)

As your content library grows, make it a regular activity to revisit and update articles to keep them fresh and the content pertinent. Ideally, this should be at least once every 1-2 years.

The obvious first port of call is your blog, but you’ll also benefit from periodically updating:

• Medium articles
• LinkedIn articles
• Quora answers

61. Expert roundup post (contribution)

The expert roundup post is a popular format. A prime example is the post I linked to in the Triberr section above, featuring a number of Triberr experts all contributing content to the same article.

The format can bring you a lot of visibility too, because most of those contributing will share the article through their social channels, multiplying the benefits for everyone involved.

As your own content (and therefore, authority and credibility) grows, you will likely receive invitations to contribute from others.

In doing so, you may potentially contribute content repurposed from something else you’ve published; or repurpose your contribution as content that can then be published elsewhere.

Of course, you don’t have to wait to be invited to contribute to an expert roundup post.

Initiate one yourself by inviting potential contributors, and letting them know all the channels through which the content will be repurposed and distributed to give them massive exposure in return for the paragraph or two they contribute.

What can you repurpose as a contribution to an expert roundup post?

• Quora answer
• Blog post
• Reddit post

Paid Distribution

Various services exist to amplify your content, effectively repurposing it into advertisements that get shown to whole new audiences you wouldn’t otherwise reach.

Here are some of the main options.

62. Facebook

One of the easiest ways to take advantage of advertising on Facebook is to boost a post that shares a link to content, such as on your blog or a Facebook Instant Article (see above).

This can generate leads for your business by integrating opt-in offers, such as a high-relevance opt-in offer (see above), into that content.

Or you might decide to create a post specifically for advertising, such as a link to a separate opt-in page that offers a report, or your high-relevance opt-in offer, offered as a separate lead magnet.

What can you repurpose as a paid ad on Facebook?

• Blog post
• Whitepaper/guide/report—offer via an opt-in page
• High-relevance opt-in offer—offer via an opt-in page

The same applies to the following few options as well:

63. LinkedIn

See LinkedIn’s advertising options here.

64. Twitter

See Twitter’s advertising options here.

65. Pinterest

See Pinterest’s advertising options here.

66. Tumblr

See Tumblr’s advertising options here.

67. ZergNet

Zergnet is a ‘content recommendation’ company. It works by adding content recommendations from Zergnet onto your website, in return receiving traffic from Zergnet placements on other websites.

What can you repurpose as a paid ad on ZergNet? As Facebook above.

68. Zemanta

Zemanta, owned by Outbrain (see below), enables you to acquire traffic for your content via native ad exchanges, along with video and display networks.

It “empowers brands and agencies to buy advertising that is optimized for post-click engagement” with your content.

What can you repurpose as a paid ad on Zemanta? As Facebook above.

69. Outbrain

You’ve likely seen Outbrain content widgets on sites across the web. It mixes links to content on the hosting website, along with links to content on other websites.

In other words, when you advertise your content, it appears alongside other content on relevant websites, attracting visitors.

It provides over 30 targeting options including demographics, lookalike audiences, retargeting, interests, and so on.

What can you repurpose as a paid ad on Outbrain? As Facebook above.

70. Taboola

Taboola operates on a similar premise to Outbrain above. You reach audiences on publishing websites, with your content published alongside other content recommendations.

What can you repurpose as a paid ad on Taboola? As Facebook above.

71. Nativo

Nativo’s Native Article is described as “the most effective native ad format in digital media for driving engagement”.

Essentially, your content is matched to relevant sites based on the information it contains, and formatted for consistency with the publishing website.

What can you repurpose as a paid ad on Nativo? As Facebook above.

To Conclude

So that's over 70 different ways to repurpose content, and thereby multiply the benefits your seed content delivers for your business.

Take two secs to grab your free copy of this list of different ways to repurpose content so you have it to refer back to:

How many of these are you already using?

And how many can be integrated into your content repurposing strategy in future?

I’m guessing there are at least two or three options on this list that you’d either forgotten about, didn’t know about, or are otherwise inspired to try.

Remember that, as with content marketing in general, content repurposing works best when done regularly and consistently, building your audience on additional platforms and multiplying your reach over time.