How often should you post on LinkedIn? There’s a lot of different advice on the topic, but what’s the truth? In this post, we assess what the optimal posting levels are, the key question to ask that determines how often you should be posting, and the best way to ensure the all-important posting consistency that you need to succeed on LinkedIn.

Here’s a full guide on how to create a webinar presentation, right from defining your objective and deciding how to deliver the webinar, through to having a polished and refined presentation you’re fully confident in and ready to deliver live. Discover how to create your...

Nine out of ten marketers find repurposing content more effective than creating brand new content. That includes benefits for SEO. But how does it work when it comes to repurposing content for SEO? This post gives you 12 tips to repurpose content to grow your visibility on search engines and attract more traffic back to your website…

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, Twitter and Pinterest…

Wondering how to add photos to an album on your Facebook Business Page using mobile? This type of task might seem straightforward enough on a desktop computer, but how do you approach it on a phone? This short guide will help you, with 10 key steps you need to follow, each one illustrated so you know exactly what to do…

The ultimate guide on optimizing videos for YouTube effectively, this post gives you four key steps to follow, including the importance of finding optimal keywords, how to think about optimization before you even start to create your videos, how to list them on YouTube optimally, and, perhaps most importantly, what you do afterwards to help promote them…

Find out how to repurpose existing content the right way to multiply your traffic, along with a ton of other marketing benefits. This post reveals five key reasons to repurpose existing content, exposes three common myths about content repurposing, and details how to repurpose content for maximum traffic multiplication…

If you’re thinking of starting a business newsletter, or revamping an existing one, check out these 11 business newsletter examples for new ideas and inspiration. Most of these have large audiences, going out to hundreds of thousands of subscribers, and as you’ll see there’s a wide range of approaches and styles…

This comprehensive step-by-step guide shows you exactly how to add Google Search to your website. We look at the pros and cons of doing so, and discover the range of customization options available. Find out exactly how to get started, alongside things like how to adjust the look and feel, how to earn from ad clicks, and even how to disable advertising…

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.