Looking for lead magnet examples to help inspire your own offers? This post gives you 11 different ideas for lead magnets that are known to convert well, including examples of them in action from top sites around the web. Also find out how to design a lead magnet that works well for your business, and how to put it into action…

This post shows you how to set up a webinar on Zoom, an increasingly popular option for hosting webinars, with audiences generally familiar with the software thanks to the Covid pandemic. Discover how to schedule your webinar, how to practice it ahead of time, including with any co-hosts and panellists, and how to invite attendees…

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

With Google Ads Responsive Search Ads, Google uses machine learning and AI to optimize your ads for you, making effective advertising on search easier to achieve. This post shows you what Responsive Search Ads are, how they work, how to create them, current best practices, and what else you can do to ensure optimal results and maximum ROI.

What lead magnet tools are available that help you create and promote lead magnets, and improve your lead acquisition activities? A ‘lead magnet’ is a valuable asset for your business, enabling you to attract leads efficiently by offering something of value in exchange for their email address. This post looks at 7 top lead magnet tools that help you drive more leads and generate higher conversions...

Email delivers a reported 4,200% ROI, a key part of that comes from automated drip campaign emails, including for converting prospects into customers, building the lifetime value of existing customers, and even reactivating lost customers. Whatever your goal, this post details how to create an effective email nurture sequence that drives recipients...

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

Looking for the best way to track social media analytics? This post is designed to help, with a look at 10 of the main software options available, including tools for single marketers and small business owners, right through to enterprise-level solutions. A summary of the different social media analytics tools is provided, alongside pricing information.

Finding the best email campaign service for your business can be challenging to say the least. After all, there's an increasing number of such services on the market, many of which seem fairly similar but with different pricing models. This post aims to make the selection process a little easier with a review of 5 of the best email campaign services available.

Want some CTA examples that actually work? This post gives you over 60 examples of calls to action sourced from top sites and businesses from across the web. You'll find call to action button examples, email examples, examples for Instagram, YouTube, Facebook and other platforms, examples of landing page calls to action—and some of the best call to action phrases available...