Did you know that a well-designed landing page can boost your email marketing conversion rates by up to 86%? Find out how you design an effective landing page that aligns with your email marketing goals. You'll learn about the critical elements of a successful landing page, how to ensure consistency between your…

A LinkedIn InMail campaign allows you to bypass the usual barriers of email communication. Imagine having your messages read three times more often and achieving a response rate between 10 and 25%! But how do you get started? This beginner’s guide provides everything you need to know, including what a LinkedIn InMail Campaign…

Lead magnets are essential for any digital marketer or business owner looking to grow their email list, and attract prospects and customers. In this post, we share over 100 ideas for lead magnets across multiple niches to inspire your own offerings. We also explore how to choose the right lead magnet for your…

When you improve email deliverability, you also improve your results from email marketing, often with a significant impact to the bottom line. In this comprehensive guide, we share 12 practical, straightforward and proven strategies that can dramatically enhance the reach and impact of your email campaigns…

CRM tools with email automation are not just about managing contacts; they're about building and maintaining strong relationships with your customers. But with all the CRMs out there, how do you know which to pick? In this post, we review 7 of the top tools currently available, each with their own strengths, budget...

Here are over 50 email sign up examples you can use to inspire your own offers to visitors, and help build your list. Use these examples to inspire your own ideas about offers you can make to visitors in exchange for their email address and other contact information, and to model your own sign up boxes on…

A growing email list is essential for a growing, successful business—this post gives you multiple ways to grow newsletter subscribers, as well as info on how to create a useful, valuable newsletter in the first place to retain people and keep them interested and engaged once they’ve signed up. Grow newsletter subscribers, and you don’t just…

Email marketing with WordPress is likely a lot simpler than you think! Often all it takes is selecting and then adding the right plugin, and we share over 10 of the best ones in this post. Find plugins that integrate with popular email campaign services, that help you collect email addresses from visitors, and that…

Email list segmentation takes your email marketing up a level by dividing your email list into segments so you can send more relevant messages to subscribers, and drive up results, including your email marketing ROI. Here’s exactly how to approach it, including how to choose appropriate segments to use, how to use segmentation in different…

There are many powerful email marketing platforms available for creating a newsletter. Here we look at some of the best platforms currently available. For email marketing to be effective, staying in contact with your list is vital. Publishing a regular newsletter is one of the best ways to achieve that…