With email marketing delivering a reported 4,200% return on investment, it’s essential to keep track of important email KPIs so you know exactly how your own email marketing activities are performing. This post details the 7 top email KPI metrics to track, including the exact calculation you need for each one.

This post shares how to grow LinkedIn followers, with over 15 strategies to put into action today, whether to attract followers personally or for your Company Page. In fact, many marketers view LinkedIn as a far more effective platform than Facebook, particularly if they're in B2B, and followers on the platform can prove a lot more valuable.

Discover how to create a Facebook lead generation campaign, including how they work, and the three main steps involved to launch your own. With billions of monthly active users, along with sophisticated targeting options, using Facebook ads to generate leads for your products and services can prove extremely effective... and lucrative.

Finding the best email campaign service for your business can be challenging to say the least. After all, there's an increasing number of such services on the market, many of which seem fairly similar but with different pricing models. This post aims to make the selection process a little easier with a review of 5 of the best email campaign services available.

Want some CTA examples that actually work? This post gives you over 60 examples of calls to action sourced from top sites and businesses from across the web. You'll find call to action button examples, email examples, examples for Instagram, YouTube, Facebook and other platforms, examples of landing page calls to action—and some of the best call to action phrases available...

Everything you need to know on showing the author description on WordPress, whether for yourself or other contributors to your blog. Find out how to show the author description through your WordPress theme, where possible, or through one of the various plugins available for this purpose. Three such WordPress plugins are reviewed, along with some recommendations on which one to use.

This post gives you over 70 different ways to repurpose content. Repurposing content means you multiply the benefits from an original piece of content many times over. By ensuring your content exists in multiple different channels, you're reaching prospects and customers you wouldn't otherwise reach, and building audiences that grow the value of your business over time.

What does publishing articles on LinkedIn involve? How do you get started? This post has the answers you need, including how to increase engagement with your articles on LinkedIn and maximize the advantages for your business. Did you know LinkedIn comes second only to Facebook for B2B lead generation? You'll even discover how to use LinkedIn articles to deliver a regular supply of quality leads for your business.