What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

The different keyword types available in Google Ads can be confusing. Each works differently, and can have a significant impact on how your ad campaigns perform. This post explains how each keyword match type works, how to use it properly, and when to use a particular keyword type over another. You’ll also discover the different rules for negative keyword match types.

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…

Discover how to use Twitter ads, including the benefits of advertising on Twitter, the different ad types available, a 5-step guide to using the platform, and some final tips on how to run Twitter ads successfully. If you’ve not used Twitter ads before, doing so might seem a bit intimidating. But with this info to hand, you’ll be able to launch your first campaign with confidence.

With Google Ads Responsive Search Ads, Google uses machine learning and AI to optimize your ads for you, making effective advertising on search easier to achieve. This post shows you what Responsive Search Ads are, how they work, how to create them, current best practices, and what else you can do to ensure optimal results and maximum ROI.

This post details how to use Reddit for marketing, including using it for market research, testing out ideas on audiences for honest (and sometimes harsh) feedback, and using their largely-overlooked advertising features. You’ll also find out how to stay on the right side of Redditors and contribute value effectively.

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

Discover how to create a Facebook lead generation campaign, including how they work, and the three main steps involved to launch your own. With billions of monthly active users, along with sophisticated targeting options, using Facebook ads to generate leads for your products and services can prove extremely effective... and lucrative.

Generating website traffic has never been easier, with so many different tactics and strategies available to employ. This comprehensive post details 21 different ways in which to generate traffic to your own website, including both paid and organic methods. What's more, these are evergreen traffic generation methods—meaning that once you start using them regularly and consistently, the traffic just continues to build...

Want some CTA examples that actually work? This post gives you over 60 examples of calls to action sourced from top sites and businesses from across the web. You'll find call to action button examples, email examples, examples for Instagram, YouTube, Facebook and other platforms, examples of landing page calls to action—and some of the best call to action phrases available...