Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.

This 7-step guide gets you up and running with YouTube Search Ads. YouTube Search is technically the second biggest search engine in the world, and the ability to show ads within their results gives you access to a huge, and highly engaged, audience. In this post, you’ll discover exactly how to create your own YouTube Search Ads campaign…

Here’s a full guide on how to create effective lead generation PPC campaigns across multiple platforms, including Google, Facebook, Instagram, LinkedIn and Twitter, along with info on how to improve your ROI so your campaigns are cost-effective and can scale. Your customers are everywhere so it pays to be in front of them on all the channels they frequent…

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, X, and Pinterest…

How do you approach A/B testing in WordPress, whether for a standard website or blog, or for an ecommerce site using WooCommerce? This post has you covered, looking at what A/B testing is, how to easily double your results with split tests, and five top tools for conducting A/B tests on WordPress along with how to use them…

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

This post explores how to increase Facebook reach, with over 10 different ways to do so. On average, only around 5% of your followers are likely to see your organic posts. But you can increase that by using the right strategies to take advantage of Facebook’s algorithm, and maximize the organic visibility and reach of your posts on the platform...

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…