Discover how to use X ads, including the benefits of advertising on X, the different ad types available, a 5-step guide to using the platform, and some final tips on how to run X ads successfully. If you’ve not used X ads before, doing so might seem a bit intimidating. But with this info to hand, you’ll be able to launch your first campaign with confidence...

This post details how to use Reddit for marketing, including using it for market research, testing out ideas on audiences for honest (and sometimes harsh) feedback, and using their largely-overlooked advertising features. You’ll also find out how to stay on the right side of Redditors and contribute value effectively.

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

This post details how to grow Facebook followers, including 7 top strategies you can start putting into action today. With Facebook the largest social network by far, we also look at the benefits you gain from growing your followers on the network, from increasing traffic, to brand awareness, to running effective ads on the platform...

This post shares how to grow LinkedIn followers, with over 15 strategies to put into action today, whether to attract followers personally or for your Company Page. In fact, many marketers view LinkedIn as a far more effective platform than Facebook, particularly if they're in B2B, and followers on the platform can prove a lot more valuable.

Looking for the best way to track social media analytics? This post is designed to help, with a look at 10 of the main software options available, including tools for single marketers and small business owners, right through to enterprise-level solutions. A summary of the different social media analytics tools is provided, alongside pricing information.

Discover how to grow Instagram followers with these 12 tried and tested strategies. With Instagram one of the most popular social media platforms, and one that attracts 18x the engagement of Facebook, it's a popular choice for business owners and marketers. For maximum benefit, learning how to get people following you on Instagram is crucial—this post shows you how...

Discover how to create a Facebook lead generation campaign, including how they work, and the three main steps involved to launch your own. With billions of monthly active users, along with sophisticated targeting options, using Facebook ads to generate leads for your products and services can prove extremely effective... and lucrative.

Generating website traffic has never been easier, with so many different tactics and strategies available to employ. This comprehensive post details 21 different ways in which to generate traffic to your own website, including both paid and organic methods. What's more, these are evergreen traffic generation methods—meaning that once you start using them regularly and consistently, the traffic just continues to build...

Want some CTA examples that actually work? This post gives you over 60 examples of calls to action sourced from top sites and businesses from across the web. You'll find call to action button examples, email examples, examples for Instagram, YouTube, Facebook and other platforms, examples of landing page calls to action—and some of the best call to action phrases available...