For B2B businesses, LinkedIn is a valuable source of high quality leads — and a LinkedIn Lead Generation campaign can be one of the most cost effective ways to acquire them. This post shares exactly how to approach it, from optimizing your presence on the platform, to setting up your campaign and creating your...

Learn how to use Twitter to promote your business and reach a wider audience. In this post, we’ll cover some of the best practices for optimizing your profile, adding value with your content, and measuring your results. We’ll also discuss how to venture into paid advertising on Twitter to reach an even wider…

Discover how to promote your blog on Facebook effectively, with seven essential steps to help you build a strong presence on the platform, engage with your target audience, and achieve your goals for your blog. With billions of active users, promoting your blog on the platform in the right way will increase its visibility, attract…

For all the benefits of social media, taking advantage requires more than just great content. It also requires an effective social media posting schedule.In this post, we discuss why it matters so much, what the risks and downsides are when you don’t have one, and all the benefits you can take advantage of when you do.

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

Discover 9 top tips for using Instagram Stories for business! Learn how to engage your audience, showcase your brand, and boost your results on this essential social media platform. From planning your content strategy to collaborating with influencers, we cover everything you need to know to make the most of…

Whether your business is just getting started on TikTok, or is already on the platform, a key question is this: how often should a business post on TikTok? To perform well with TIkTok’s algorithm and maximize reach, engagement and other metrics, it’s important to get your posting frequency right, but how…

Can you use Pinterest for B2B marketing, or is it just for consumer brands? This post guides you through exactly how to approach Pinterest for B2B marketing, including important steps such as understanding your audience on the platform, optimizing your profile, creating relevant boards, and taking advantage of…

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show your ads to, to the right format ad to show, to where to show them to get the best results (hint: it’s not Facebook!)...