Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

For those selling B2B, a LinkedIn ad campaign can be very powerful. This post gives you a simple to follow 10-step plan that shows you exactly how to create a paid ad on LinkedIn. Paid ads on LinkedIn can be more expensive than other platforms, at least at face value. But because of the quality of LinkedIn’s user base…

Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform. But how do you promote your business on Facebook? In this post, we look at how to approach it, from setting up your Page to using both organic and paid methods to…

There’s lots of advice on how often to post on X, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular X accounts, from those with 100k+ followers to those with several million. The results may surprise you…

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

Find out how to create an Instagram post for business purposes, including all the different types of posts available, 15 different ways to create posts on Instagram that positively showcase your business, attract followers and engage with your audience, and bonus tips for maximizing engagement with your content.

Explore these 21 different and creative ways to repurpose content for social media, including some you may not have thought or known about before. The fact is that it’s tough to attract much engagement for the standard link post. As you’ll discover, many other types of social content attract far higher levels of engagement, and your content elsewhere can be easily repurposed into it…

How often should you post on LinkedIn? There’s a lot of different advice on the topic, but what’s the truth? In this post, we assess what the optimal posting levels are, the key question to ask that determines how often you should be posting, and the best way to ensure the all-important posting consistency that you need to succeed on LinkedIn.

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, X, and Pinterest…