Need some CTA examples to inspire you and provide some ideas for your own calls to action?
If so, you’re in the right place.
This post gives you over 60 examples of effective CTAs sourced from across the web.
First though, let’s just make sure we’re on the same page, and clarify exactly what a call to action (CTA) is, and why using one is so important...
What Is a Call to Action?
A call to action—or CTA—is where you tell someone in your audience the next step that you want them to take.
Your audience can include:
- Visitors to your website
- Followers on social media
- People viewing videos on YouTube, including channel subscribers
- Email subscribers
- Anyone else who consumes your marketing content.
For content marketing, CTAs are crucial. For example, you want:
- Visitors to your blog, or content on third-party platforms, to sign up to your list
- Your audience on social media to follow you, click through on your links, or watch your videos
- Email subscribers—who you’ve worked so hard to obtain—to click through on email links and take advantage of your offers
- Visitors to landing pages—whether arriving via links on your website, or related ads—to convert into leads or customers.
Calls to action are how meaningful results from content marketing are delivered.
They’re used to amplify your content, increase your traffic, generate leads, and convert leads and visitors into customers.
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Why Is a CTA Important?
Without an effective call to action in your content or in a related marketing campaign, your results are likely to be minimal at best.
By telling your audience exactly what you want them to do via a clear and concise CTA, you:
- Avoid confusion
- Compel action
- Increase conversion rates significantly.
But how do you create a CTA that actually works?
See the examples below, and you'll find out. This powerful resource contains over 60 examples of calls to action used by top businesses and websites across the web that you can model for your own.
60+ Examples of Calls to Action
The following CTA examples are designed to inspire you and give you some ideas for creating your own effective calls to action.
Remember, while these CTAs no doubt worked well for the websites and businesses in question, don’t copy them directly—make sure you always adapt and test them for your own market. A call to action in one market can have markedly different results in another.
The examples below are grouped into the following categories:
- CTA example phrases—10 of the best call to action phrases available
- CTA examples on buttons
- Example newsletter sign-up CTAs
- Example CTAs from emails
- Instagram CTA examples
- YouTube CTA examples
- Facebook CTA examples
- CTA examples on LinkedIn
- CTA examples on X
- CTA examples on landing pages
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CTA Example Phrases
For effective CTAs, language is all-important. As you’ll see from the examples below, it needs to be clear, to the point and compel people to take action.
To create your own effective CTA:
- Use active language—tell people to take action or do something.
- Use first-person language—doing so can nearly double your conversion rate—instead of “Download This Guide”, switch to “Download My Guide”
These are some of the most effective call to action phrases collated from around the web.
Confirm your details below
Here's an example from LoveYourBoiler.com 
This phrasing can work really well for opt-in and purchase forms, or even quotes as in the example above.
Perhaps it works so well because it subtly implies the person has already made an affirmative decision.
In contrast, a phrase like Enter your details below implies the decision is still to be made, so gives a bit more space to back away.
- Confirm your info below
- Confirm your shipping address
- Confirm your name and email
Click the button
Yes, even though you’re showing a button, and it’s clearly what the visitor needs to click next, you also need to tell them to actually click it.
- Click the button now
Click the button below
Click the button to XYZ
Get your free copy now
This simple phrase incorporates four powerful copy elements that you may not notice at first:
- Get—they ‘get’ something. Everyone likes to receive.
- Your—this speaks directly to the reader. They’re not getting just a free copy. They’re getting a copy that already belongs to them, and is waiting to be claimed.
- Free—this simple word is one of the most powerful in copywriting. We’re wired to get excited at the thought of getting something for free.
- Now—a sense of immediate availability makes the offer even more appealing. Most people are programmed to want instant gratification—they don’t even have to wait. It’s also telling them to take action now, boosting response.
Here’s an example from Russell Brunson’s DotComSecrets.com: 
- Get free shipping
- Get My Free Copy Now (perhaps on a button, shifting to first-person language)
Strictly limited
Any time that you imply something might run out, you’ll boost response. People respond strongly to the idea of scarcity, sometimes going a little crazy and losing normal rational thought (think loo rolls during the pandemic).
We all have a fear of missing or losing out—and we can avoid that by simply responding now. People even end up buying things they didn’t know they wanted before the idea of scarcity and not being able to get it overtook them.
So, where appropriate, look to incorporate a sense of scarcity into your call to action phrases.
This particular phrase—strictly limited—sounds very official and authoritative, makes it clear that no exceptions will be made, and uses very direct language to compel us into action.
This is from an email sent by podcasting expert, Steve Olsher: 
- Only 100 available—strictly limited
- Strictly limited to the first 25 who apply
Subscribe now
This example is from the New York Times: 
- Buy Now
Don’t delay, do X now
This is from an email sent by business coach, Ali Brown 
- Before you get distracted and end up forgetting, do X now.
Get immediate access—sign up now
Here’s an example from apmmusic.com, using a variation of the CTA: 
Only X left—get Y now
This powerful CTA creates a sense of urgency, compelling a potential buyer who may have otherwise been sitting on the fence into action.
This example comes from an advertorial email sent by economic forecaster Harry Dent’s company. 
Note the use of the before it’s too late copy to trigger the reader’s fear of missing out.
Learn more now [link]
From a post on X: 
Order now for free shipping
This example is from winesociety.com: 
Want even more examples of effective call to action phrases? Click here.
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CTA Examples on Buttons
CTA buttons get results!
- A web design agency added call to action buttons to article templates for a client, increasing revenue by 83% in just one month.
Here are a couple of quick tips for CTA buttons:
- Make them big enough to be tappable on mobile
- Give them enough space to stand out—surround them in white space so they don’t look visually crammed up against other elements, and to make tapping on mobile easy.
In the following example buttons, look for aspects you could potentially borrow, such as the following:
- The shape
- The color
- The language of the CTA
Remember to rigorously test any changes so you know how it performs for your own market.
Buy Now
It would be remiss to look at examples of high performance call to action buttons, and ignore Amazon, the biggest ecommerce website in the world.
You can guarantee that this button works well to get visitors to buy, including the color scheme, the font, and the shape and size of the button (including the icon).
It may also appear like this:
But the CTA is the same—Buy Now.
Here are some more examples:
- This one's from Ebay, where their button looks very different but fits their own look and feel, and works well for their own audience. Note too the slightly different language used.
- Or here's one from FreshBooks’s pricing page, alongside a Try It Free call to action link.
- Again from Freshbooks, this has an adjacent timer to create a sense of urgency:
Add to Cart
The following buttons are from Amazon. This is their Add to Cart button. 
And here's a variation used in the UK, where Add to Basket is more commonly understood: 
Get Started Now
This example is from Buffer. 
Try Free
- Here's an example from CRM software provider, Keap. Also, see their use of the additional See Demo CTA button.
- An alternative might be Get Started for Free as in this example from SkillShare.com:
Get Offer
- From oddschecker.com:
- And one from Facebook:
Learn More
From Intercom: 
Apply Now
From TD Bank: 
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Example Newsletter Sign-Up CTAs
These newsletter sign up call to action examples come from some of the most popular websites on the web for marketers and entrepreneurs.
First up, the SEO website, Moz...
Subscribe today
Moz uses a simple Subscribe today CTA for their newsletter sign up offer, with subscribers receiving regular SEO-related content: 
Subscribe to the blog
Unbounce’s blog offers the prospective subscriber the latest conversion tips “straight to your inbox”, with a CTA headline, “Get the Latest … Straight to Your Inbox”, and the CTA button using the text “Subscribe to the Blog”: 
Join X
The Join X-type call to action is fairly common but effective.
In this example from DigitalMarketer’s blog, visitors are called to subscribe to the newsletter, with the button text “Join Insider”: 
Lead Magnet / Download X now
A good way to attract new subscribers is of course to offer a lead magnet—in other words, a resource that the visitor is likely to find valuable.
This example is from AWeber, from one of their blog pages, uses this approach: 
Be the first to get X
This example from Forbes is taken from a random blog page, and features just one of the newsletters they have available.
As a news-based offer, the CTA plays on people’s desire to be one of the first in the know regarding breaking news. 
Example CTAs from Emails
The following examples illustrate the use of CTAs in emails.
Of course, one of the primary motivations behind content marketing is for lead generation.
Calls to action are then essential for converting those leads into customers.
Here are some examples of some approaches different businesses use:
Shop Offer Now
The English horticultural ecommerce site, Suttons, sends regular emails stock-full of CTAs.
The following example was just one of many CTAs received in the same email, urging subscribers to take advantage of their offer straightaway before supplies run out. 
Click here to register now
Register for webinar
Here’s another way to approach webinar registrations.
This example comes from an email from SelfGrowth.com’s founder, David Riklan: 
Save up to X%
This email from Jim Kwik has a discount offer, and even includes a countdown within the email to add urgency (though the countdown had reached zero by the time the screenshot was taken!). 
Find X Now
This email CTA example comes from freelancer website, Guru.com, featuring a simple button to Find Freelancers Now: 
Click here now and I’ll show you X
Health tips website alsearsmd.com is a master of email marketing and the effective use of email-based CTAs.
The CTA in this email uses intrigue and suspense, promising subscribers to reveal the secret the rest of the email refers to when they click the link. 
Get It Now
From an email received from Audible, this CTA offers a new audio book, telling subscribers to Get it now. 
Start Saving
Here’s another example of a discount-based CTA, with self-publishing website Lulu offering 10% off via the discount code, and a Start Saving! button. 
Read More
Quora sends out a regular digest email, using a simple Read More CTA as follows. 
Order Now
Here’s an example from Uber, using an Order now call to action. 
Find a Deal
Booking.com wants subscribers to Find a deal. 
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Instagram CTA Examples
CTAs on Instagram are a little more tricky than elsewhere as you can’t include links in the posts themselves, only in your bio.
So calls to action usually involve asking people to click the link in your bio, or letting them know other ways in which they can take some required action.
Here are some examples of how Instagrammers approach it.
Click the link in my bio #1
From Dean Graziosi, this post is a masterclass in using a call to action on Instagram together with effective copywriting. 
The actual CTA is highlighted in the example above (Save your spot by clicking the link in my bio), but there are multiple other elements here that makes it highly effective, including:
- The association with Tony Robbins—while Dean Graziosi has a large following in his own right, the link with Tony Robbins gives the post even more authority, with the picture of both of them in an exotic location ensuring it stands out in the feed.
- The first word, TOMORROW, is capitalized, giving it an immediate sense of urgency.
- The line, ‘hundreds of thousands of everyday people...’, gives it immediate social proof, while ensuring everyone reading it believes it’s for them as much as anyone else.
- In the fourth paragraph, the phrase, ‘take back control’, speaks to people directly who, particularly during the global pandemic, felt their lives were out of control and needed to resolve that ‘pain’.
- In the next paragraph, the words, ‘we don’t want you to miss out’, capitalizes on people’s fear of missing out, which is one of the key drivers for action.
- Just after the main CTA (highlighted), the copy asks the reader to invite others, thereby increasing the impact of the original post.
- The final line reiterates that the event is tomorrow, reminding the reader of the urgency, and then invites readers to comment if they’ve already registered, thereby adding visual social proof to the post.
Click the link in my bio #2
This second example from violinist Lynsey Stirling is in more chatty, informal language designed to appeal directly to her fans—Link in bio for all the deets... 
Click the link in my bio #3
Podcaster, Lewis Howes, host of School of Greatness, urges followers to check out his offer. 
Double tap
- The CTA in this post from Gary Vaynerchuk is to double tap, and thereby Like, the post, ensuring it thereby reaches more people. The real goal of the post is to highlight and build anticipation for his VeeFriends NFT project.
- This post from The Rock promotes his energy drink brand, Zoa. The CTA is to Sip your ZO..., calling on followers to go buy the product.
Visit this web address
In this example from Grant Cardone, famous for his 10X mantra and lifestyle, the CTA doesn’t ask people to click a link in his bio, but provides an easily typeable and memorable link to go visit in a browser, prefixed by a pointing hand emoji so people are clear what to do.
It’s short, concise and effective. 
Promote another account
In this video post from Richard Branson, he’s promoting an associated Instagram account, using a subtle CTA to get people to follow. 
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YouTube CTA Examples
Subscribe
Probably the most common call to action on YouTube is for people to Subscribe to a channel.
Viewers typically see this type of CTA as a button on the video itself, or on a button showing underneath the video on YouTube.
A good place to get people to take this action is also at the end of the video, as in the following example.
In this example from Russell Brunson, the screen shows for several seconds, inviting viewers not only to subscribe, but also to watch other videos from the channel. 
Watch Now
The rest of these call to action examples on YouTube relate to their TrueView ads. These involve a CTA overlay that calls on the viewer to take some action.
Here’s an example of a CTA asking the viewer to Watch Now, linking to the advertiser’s website where they can watch some free training. 
Start Now
This example is an ad for a free trial of the advertiser’s software, asking viewers to Start Now. 
Register
Here’s an example of the Register call to action, where viewers can register for a free live event. 
Access
YouTube has other CTAs available too, but in this final example, the Access call to action is used, where clicking the button enables viewers to access some free training. 
Facebook CTA Examples
Facebook is still the most popular social network for businesses to advertise on, largely because their ads are so effective at reaching highly targeted audiences.
When you boost a post on Facebook, you choose the CTA button you wish to use.
Here are five examples of such buttons in action, but there are in fact dozens of call to action buttons available, depending on your objective.
Learn More
First, the fairly ubiquitous Learn More button, that works well when say promoting a post or a report.
From HubSpot: 
Apply Now
In this example, users are invited to apply for a new car: 
Get Offer
This ad makes an offer of two months free when signing up for an ecommerce store on BigCommerce’s platform, and, appropriately enough, uses the Get Offer call to action button. 
Shop Now
Speaking of ecommerce stores, Shop Now is a popular CTA for ecommerce-related ads that typically show products users might be interested in.
Sign Up
A good option for free trials, opt in offers and other related promotions, the Sign Up CTA invites users to register their interest.
Download
This example of a Facebook ad from Contentful uses the Download CTA, through which users can download some information. 
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CTA Examples on Linkedin
In these examples of calls to action on LinkedIn, there are:
- A couple of CTAs shown in organic posts
- CTA buttons used by promoted posts.
Get it here
This example post on LinkedIn from SocialMediaExaminer.com’s Mike Stelzner, uses get it here as the call to action for his company’s latest social media marketing report.
Note the use of the emoji pointing hand icon to increase response, making it clear where people should click. 
Take advantage of this free offer
The following example of a CTA from investor Ray Dalio urges followers to take advantage of his free offer, providing a link for people to click. 
Download
Now for some example CTAs used in LinkedIn’s promoted posts, where you specify an appropriate CTA button to use.
Here’s an example that uses the Download button, enabling users to download a report: 
Register
Another option is the Register button, in this case asking users to register for an event. 
Learn more
The Learn more CTA button is popular on LinkedIn, as with Facebook above.
In this example, Moz is using it to promote their latest post, in this case inviting users to learn more about how to choose Google My Business categories. 
Subscribe
This example of a LinkedIn post advertises a podcast and uses a Subscribe CTA button. 
CTA examples on X
The four most common calls to action on X are to:
- Send a private message (or DM)
- Download something
- Repost
- Post.
Here are examples of each one in action.
Send us a private message
There’s a way to add a call to action button to an organic post on X that encourages other users to engage with you by asking them to send you a private message—and few people know about it.
This post on X shows you how to do so.
Here’s how it might look (source): 
Download now
Download Now is a fairly common CTA on X, often seen in the context of an ad.
In this example, the CTA is in an ordinary organic post. 
Repost
This post contains a simple CTA for users to repost (retweet) it in order to let others know about the offer. 
Tweet us
This example asks followers to tweet their questions, with a second CTA telling followers to join a forthcoming live stream on Instagram. 
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CTA Examples on Landing Pages
These examples were all found by clicking through on relevant ads.
Links to the page in question are not provided for two reasons::
- Landing page links tend to change regularly
- For pages still active, it would mess up their stats to get non-ad traffic.
Wix
Wix’s landing page for one of their ads uses a Start Now CTA button.
After clicking that, users go to a page with a basic but effective sign up call to action, appearing both in the headline and the button. 
ActiveCampaign
This example landing page from ActiveCampaign uses a Start your free trial call to action. 
HostGator
Here’s an example of an effective landing page from HostGator, which uses a Get started CTA on the button. 
Instapage
This example of a landing page comes from Instapage, who should know a thing or two about effective landing pages! The main call to action here is to request a demo. 
To Conclude
There you have it! Over 60 examples of CTAs from top websites and businesses across the web, including examples from the main social media platforms, from emails, from email sign up offers, landing pages, and more.
Use this blog post as a powerful resource for your business, using the examples above to inspire and give you some ideas for your own.
As stated earlier though, remember to firstly adapt them for your own market, and secondly, to test them regularly to ensure your calls to action are delivering the best results for your own market.
Finally, take two secs to grab your free copy of this list of 60+ call to action examples so you have it to refer back to:
Download this list of 60+ call to action examples so you have it to refer back to:
