How often should you post on X?
There's lots of advice out there for sure.
But little is based on any actual evidence.
So let's take a better approach. In this post, we're going to look at what some larger accounts on X actually do.
We’ll use a mixture of:
- Business-related personality brands (a.k.a. influencers) across different industries
- Brand accounts.
All the accounts have:
- Grown sizable followings
- Been consistently posting onto X for a significant amount of time
Given the obvious success of these account, it stands to reason that they've figured out what works.
Does that mean they all take the same approach?
Absolutely, not. (In fact, as you'll see, there's a wide variety).
But it means you can:
- See what's working for others
- Develop your own approach based on that
Note that the info provided was correct at the time of writing, but these accounts are likely to adjust the strategies over time. Links are provided to the X accounts in question so you can check out exactly what they’re doing right now.
How Often Should You Post on X? (Here's What 30 Top Accounts Do)
1. Gary Vaynerchuk (@garyvee)
Who's Gary Vaynerchuk?
Gary Vaynerchuk (mostly simply known as “GaryVee”) is the chairman of VaynerX, a communications company, and the CEO of VaynerMedia, a creative and media agency.
He has a huge social media presence across different channels, and is one of the best-known personality-led brands on social media for those interested in business and marketing.
As you might expect, he posts prolifically, generally between 2 and 10 times a day, with the average around 6.
Summary: several times a day.
How often should you post on X? When you look at big accounts, there's a huge variety in frequency. It's whatever works for you!Click To Post On
2. Hubspot (@HubSpot)
What’s HubSpot? HubSpot is an integrated, comprehensive CRM platform that contains multiple tools for marketing, sales, service, operations, and website-building designed to help businesses grow.
How often does HubSpot post on X? 1-3 times a day on average.
3. Richard Branson (@RichardBranson)
Who's Richard Branson?
It’s unlikely the British billionaire entrepreneur and founder of the Virgin empire, Richard Branson, requires much introduction.
His X account ranges from sometimes zero posts, to other times every few hours. The general average is two or three times a day.
Summary: two or three times a day
4. Entrepreneur (@Entrepreneur)
What’s Entrepreneur? Entrepreneur magazine contains advice, insight, profiles and guides for established and aspiring entrepreneurs worldwide.
How often does Entrepreneur post on X? Multiple times a day. Often, multiple times per hour.
5. Pat Flynn (@PatFlynn)
Who's Pat Flynn?
Pat Flynn is probably best known as the guy behind the Smart Passive Income podcast and blog, an author, a keynote speaker, and owner of other online businesses.
For all the recommendations and advice from experts and gurus, there’s really no “right” or optimal level of posting frequency for X.Click To Post On
So how frequently does he tend to post on X?
Mostly, it’s between one and a handful times a day, with the odd day (or occasionally two) missed here and there.
Summary: between zero and a handful of posts a day.
6. JetBlue (@JetBlue)
What’s JetBlue? JetBlue offers flights to 90+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service.
How often does JetBlue post on X? Every few days.
7. Tim Ferriss (@tferriss)
Who's Tim Ferriss?
Tim Ferriss hosts one of the most popular podcasts in the world, The Tim Ferriss Show, and rose to fame off the back of his 4-Hour Workweek book, which opened the eyes of millions to a whole new way of working outside the traditional 9-5 treadmill.
He posts on X several times a day, often every few hours and sometimes up to a dozen times.
Summary: several times a day
8. Forbes (@Forbes)
What’s Forbes? Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
How often does Forbes post on X? Multiple times per hour.
9. Guy Kawasaki (@GuyKawasaki)
Who's Guy Kawasaki?
Guy Kawasaki now runs the Guy Kawasaki’s Remarkable People Podcast, and rose to prominence as an evangelist at Apple, marketing the Mac to developers back in the 1980s. Amusingly, he’s frequently mistaken and mixed up with the Rich Dad, Poor Dad author, Robert Kiyosaki.
He mostly posts on X several times a day, sometimes up to a dozen or so times.
Summary: several times a day.
10. Domino’s Pizza (@dominos)
What’s Domino’s? Domino’s is a multinational pizza chain, that has grown by focusing on both pizza quality and their delivery guarantee.
How often does Domino’s post on X? Almost, but not quite, daily.
11. Reid Hoffman (@reidhoffman)
Who's Reid Hoffman?
Reid Hoffman co-founded LinkedIn back in 2002 and was the company’s original CEO, followed by various other roles, eventually selling for multiple billions to Microsoft in 2016.
Before LinkedIn, he had prominent roles at PayPal.
He’s currently a venture capitalist, as well as a podcaster and author.
Wondering how often to post on X for your business? Just test different approaches, find what works for you, and keep showing up. That's it!Click To Post On
He posts on X regularly, some days missed here and there, but often a handful of times a day.
Summary: between zero and a handful of times a day.
12. Uber (@Uber)
What is Uber? Based in San Francisco, Uber operates in around 72 countries, enabling users to book a car via the app, and be transported by drivers who set their own schedules and work on a flexible basis via Uber’s dedicated Driver app.
How often does Uber post on X? Mostly daily, sometimes a few times per day.
13. Larry Kim (@larrykim)
Who's Larry Kim?
Larry Kim rose to prominence as the founder of WordStream, which he sold in 2018 for $150 million, and is a well-known respected marketer. He went on to found MobileMonkey, a text messaging platform, where he remains the CEO.
While he doesn’t post on X every day, he’s still a regular user of the platform, posting up to several times a day on the days he is active.
Summary: between zero and several times a day
14. Hootsuite (@hootsuite)
What is Hootsuite? Hootsuite is a social media management tool that enables users to manage their activity on Facebook, Instagram, LinkedIn, X, Pinterest and YouTube.
How often does Hootsuite post on X? On average, a few times per day.
15. Kiran Mazumdar-Shaw (@kiranshaw)
Who's Kiran Mazumdar-Shaw?
Kiran Mazumdar-Shaw is an Indian billionaire entrepreneur and founder of Biocon, one of India’s largest biotech companies. In 2019, Forbes listed her as the 68th most powerful woman in the world.
She’s a prolific user of X, generally posting between 3 and 5 times a day on average.
Summary: 3 to 5 posts a day
16. TechCrunch (@TechCrunch)
What is TechCrunch? TechCrunch provides news and commentary focused on startups, technology, venture capital funding and the latest from Silicon Valley.
How often does TechCrunch post on X? Several times a day. Often, several times an hour.
17. Tony Robbins (@TonyRobbins)
Who's Tony Robbins?
One of the world’s best known speakers and authors on living life to the max, and instrumental behind many success stories, Tony Robbins will need no introduction to many of us.
His X account is updated regularly, but it’s more several times a month rather than several times a day. Often several days go by without a post, and then a few might be posted over the course of a few days.
Summary: several times a month, does not post daily.
18. Innocent Drinks (@innocent)
What is Innocent Drinks? Innocent Drinks is a British-based drinks company focused on smoothies and juice with pure natural ingredients.
How often does Innocent Drinks post on X? Mostly a few times per day.
19. Arianna Huffington (@ariannahuff)
Who's Arianna Huffington?
Best known as the founder of Huffington Post, Arianna Huffington is currently the founder and CEO of Thrive Global, which works with larger companies to tackle stress and burnout.
She posts on X mostly daily, on average a handful a day.
Summary: mostly 2 to 5 posts a day
20. Inc. (@Inc)
What is Inc.? Inc. magazine is aimed at business leaders, owners and entrepreneurs, with content focused on starting, growing and leading businesses.
How often does Inc. post on X? Several times a day, often several times an hour.
21. Naval Ravikant (@naval)
Who's Naval Ravikant?
Naval Ravikant is an Indian entrepreneur and investor, and is the co-founder and chairman of AngelList, a website focused on matching startups with investors.
He’s been an early stage investor in more than 200 companies, including companies like Uber, X, Notion and Stack Overflow.
There's no one rule for how often to post on X. Find an approach that means you can keep showing up consistently, and do that!Click To Post On
He’s a regular user of the platform, though is not a daily user, preferring to post several times a month.
Summary: several times a month
22. Apple (@Apple)
What is Apple? Of course, one of the world’s biggest companies, behind innovative products such as the Mac, iPad and iPhone, and various online services.
How often does Apple post on X? Every now and then. But there’s no time line. They literally delete every other post other than the one they pin to the top.
23. Eric Ries (@ericries)
Who's Eric Ries?
Well known in startup circles, Eric Ries is the author of The Lean Startup, as well as his later book, The Startup Way.
He posts on X fairly sporadically, generally a few times a month.
Summary: a few times a month.
24. Tesla (@Tesla)
What is Tesla? Elon Musk’s company that’s best known for its electric cars, but which also sells related battery and solar power products.
How often does Tesla post on X? Several times a month.
25. Barbara Corcoran (@BarbaraCorcoran)
Who's Barbara Corcoran?
Barbara Corcoran is a very successful business woman, selling a real estate business for $66 million in 2001, and rose to fame through multiple seasons of Shark Tank. She’s also a columnist and author.
She posts on X fairly regularly but not daily, usually posting once or twice several days a month.
Summary: several days a month.
26. MarketingSherpa (@MarketingSherpa)
What is MarketingSherpa? MarketingSherpa is primarily a research institute that focuses on what works in marketing, based on actual research and documented case studies.
How often does MarketingSherpa post on X? Mostly daily, sometimes more than once per day.
27. Mark Cuban (@mcuban)
Who's Mark Cuban?
A billionaire entrepreneur and television personality, Mark Cuban built his wealth over the course of several decades through multiple software, technology and media-based companies.
He became well known as an investor on Shark Tank, alongside Barbara Corcoran above.
He’s a prolific user of X, generally posting several times a day.
Summary: several times a day.
28. Harvard Business Review (@HarvardBiz)
What is the Harvard Business Review? An offshoot of Harvard University, the Harvard Business Review is a magazine focused on strategy, innovation and leadership, and aimed at leaders in business.
How often does the Harvard Business Review post on X? Several times a day, often several times per hour.
29. Alex Hormozi (@AlexHormozi)
Who's Alex Hormozi?
Alex Hormozi runs a popular podcast for entrepreneurs and business owners called The Game, the author of $100M Offers, and is the co-founder of Acquisition.com where they invest in and help scale companies to $100M+.
Together with his wife Leila, he grew Gym Launch from the ground up, selling it for around $50 million within the space of just a few years.
Alex’s X account is updated several times a day, on average between 3 and 6 times.
Summary: between 3 and 6 times a day
30. Wendy’s (@Wendy’s)
What is Wendy’s? The international fast food chain, Wendy’s, focuses a lot of their brand identity on not being McDonalds, and approaching fast food differently, with an emphasis on freshness, friendliness and quality.
How often does Wendy’s post on X? A few times a month.
Related: 8 Top Ways to Get the Most Out of X as a Small Business
To Conclude
Mmm. So what conclusion can we draw from all of these X accounts on how often you should post on the platform?
For all the recommendations and advice from experts and gurus, there’s really no “right” or optimal frequency of posting.
From the single post of Apple’s X profile to the virtually constant output of accounts like Forbes, and the high level of activity from personality accounts like @GaryVee to posts every few days from accounts like @naval, there’s a wide variety of approaches.
The one thing they all have in common though is this. They keep showing up, and post on X at least a few times a month. Find what works for you, test different approaches, and be consistent. That’s it!
