In order to grow a business to any scale, using paid social media advertising is practically essential. But to make it work, an effective paid social strategy is essential. This post gives you the 5 steps you need for a successful paid social strategy, enabling you to master social advertising and transform your business with a profitable, scalable…

Repurposing old content is a great way to drive new traffic to your website or blog! But often it’s just knowing where to start… (Not only that, but most of us simply forget about all the great content we may have previously published that can be put to new and profitable use today!) So this post aims to get you thinking about all the…

When you repurpose your blog content, you multiply the benefits, and multiply the return on your investment in that content. After all, creating original content takes a lot of time and effort. So you want to maximize your returns wherever possible. With that in mind, this post gives you over 20 ideas for repurposing…

Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographics. So a big factor is who you’re actually trying to get your marketing message in front of. Other factors include…

Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

Get everything you need to know for creating and presenting an effective webinar, even if you’re a complete beginner, including creating your offer, building the marketing that surrounds the presentation itself, and managing your expectations. Having an effective webinar in your marketing arsenal is a powerful…

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…

Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

Is guest posting for backlinks an outdated technique that no longer works in practice? Or is it still effective today? One of the main reasons business owners and marketers pursue guest posting is for the potential SEO benefits. But what does Google have to say on the topic, and are there additional benefits that…