What if you could match your advertising to the immediate interests of your prospect? That’s the power of Google Paid Search Ads. They connect you with potential customers right when they’re searching for what you offer. This guide walks you through the entire process of setting up your first campaign on Google Search, including…

When you improve email deliverability, you also improve your results from email marketing, often with a significant impact to the bottom line. In this comprehensive guide, we share 12 practical, straightforward and proven strategies that can dramatically enhance the reach and impact of your email campaigns…

With the right webinar funnel, your webinar can be a sales conversion powerhouse, often converting up to 20% to 30% of attendees into customers, sometimes more. But where do you start crafting the kind of webinar funnel that actually converts? That’s what this post dives into, giving you the 10 steps you need to build a…

What should businesses post on social media to have the most impact? In this guide, we explore 18 diverse ideas designed to grow your presence and visibility on social media, foster meaningful connections with your followers, and grow your audience, from behind-the-scenes glimpses to educational tidbits and…

LinkedIn Carousel Ads use a highly engaging ad format, but are under-utilized by advertisers. The format is perfect for SMEs that want to amplify their stories, showcase their products and services, and build relationships with their target audiences. This post guides you through getting started, with the 8 steps you need to…

Discover how to get started with YouTube Shorts advertising with this step-by-step guide. Take advantage of the highly-engaging short-form video format to reach viewers from all age groups and interests — spread the message about your brand, build relationships with your audience, and grow conversions. Find out what…

Repurposing your video content is a powerful strategy for extending your reach and increasing the levels of engagement with your audience. When you repurpose video content into new formats, you reach more people, grow your online visibility, boost your reputation, and more. In this post, we share 17 smart ways to…

In this post, we explore the 4 key steps you need to make a success of guest post submissions, giving you a clear roadmap for publishing content on other blogs, and building long-term relationships with those blogs that can lead to ongoing collaboration. After all, guest blogging is a powerful tool that puts you in front of…

CRM tools with email automation are not just about managing contacts; they're about building and maintaining strong relationships with your customers. But with all the CRMs out there, how do you know which to pick? In this post, we review 7 of the top tools currently available, each with their own strengths, budget...

Find out exactly how Facebook audience targeting works and how to take full advantage of it for your own campaigns. You’ll discover the basics of creating audiences based on targeting criteria such as demographics and behaviors, right through to how to create your own Custom and Lookalike Audiences, enabling you to…