Want to understand more about your current performance on X (formerly Twitter) and how you can improve? If so, that’s where Twitter analytics tools come in, helping you track likes, reposts and other key metrics that give you deep insights into how well your content resonates with your audience on the platform. But how do you know…

Standing out in the sea of content on YouTube requires not just great content but also effective marketing strategies. In this blog post, we give you 11 key ways to market your YouTube channel effectively, focusing on proven techniques to increase your visibility, engagement, and subscriber count. It’s not just a…

Crafting an effective Instagram content schedule helps maintain consistency, streamlines your posting process, drives up engagement and visibility, and strengthens your brand's presence on the platform. So what should your own content schedule for Instagram look like? In this post, we share the 7 key steps to…

A comprehensive guide on how to set up Facebook Ads, step by step, plus info on the different ad types that are available, and what you might expect in terms of costs per click (CPC) and CPM. With over half the world’s active internet users on Facebook, advertising on the platform can of course give…

Create a blog publishing calendar by adapting an appropriate blog calendar template, and your whole team will know exactly what’s supposed to be published and when including important details such as topics, publishing dates, and the team member(s) responsible. This post gives you 12 blog calendar templates to…

Here are over 50 email sign up examples you can use to inspire your own offers to visitors, and help build your list. Use these examples to inspire your own ideas about offers you can make to visitors in exchange for their email address and other contact information, and to model your own sign up boxes on…

This guide shows you exactly how to approach creating an effective Pinterest campaign that gets attention from your audience, drives meaningful results and ensures your brand stands out from the crowd. As you’ll discover, a successful campaign isn’t just about compelling visuals, but about sharing a cohesive…

Understanding SEO to try to get more traffic from search can seem like a series of never-ending challenges… but the good news is that if your blog or website is on WordPress (a significant proportion are!), there are multiple SEO plugins that help ease the process. In this post, we look at 9 of the best SEO plugins for WordPress available…

This post shows exactly how to promote your blog on LinkedIn, including optimizing your profile and Page, using repurposing effectively, collaborating with influencers, engaging with your community, and much more. In doing so, you grow your online presence, grow trust and credibility, engage with a professional, business-oriented…

A growing email list is essential for a growing, successful business—this post gives you multiple ways to grow newsletter subscribers, as well as info on how to create a useful, valuable newsletter in the first place to retain people and keep them interested and engaged once they’ve signed up. Grow newsletter subscribers, and you don’t just…