This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…

Discover 9 top tips for using Instagram Stories for business! Learn how to engage your audience, showcase your brand, and boost your results on this essential social media platform. From planning your content strategy to collaborating with influencers, we cover everything you need to know to make the most of…

Whether your business is just getting started on TikTok, or is already on the platform, a key question is this: how often should a business post on TikTok? To perform well with TIkTok’s algorithm and maximize reach, engagement and other metrics, it’s important to get your posting frequency right, but how…

Can you use Pinterest for B2B marketing, or is it just for consumer brands? This post guides you through exactly how to approach Pinterest for B2B marketing, including important steps such as understanding your audience on the platform, optimizing your profile, creating relevant boards, and taking advantage of…

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

Email list segmentation takes your email marketing up a level by dividing your email list into segments so you can send more relevant messages to subscribers, and drive up results, including your email marketing ROI. Here’s exactly how to approach it, including how to choose appropriate segments to use, how to use segmentation in different…

When you repurpose video content in different ways across multiple platforms, you multiply your reach, grow your online visibility, build trust and credibility, connect with prospects and customers in new and exciting ways, and ultimately grow conversions. This post shares 9 creative hacks to repurpose video content and help you…

Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show your ads to, to the right format ad to show, to where to show them to get the best results (hint: it’s not Facebook!)...

Custom thumbnails are essential for grabbing your audience's attention and encouraging them to click on your videos. But how do you create them? This post is a step-by-step guide for creating custom thumbnails for YouTube, explaining why thumbnails are important, what factors make them effective, and a review of some of the…

If you’re new to Google Ads and maybe unsure of what Google Ad Groups are, this comprehensive guide is here to help. Learn how to set up effective ad groups, including how to structure your campaigns, how to group ads together, and how to optimize your campaigns, multiply conversions, and reduce costs per click…